Anant Nadkarni
Vice President – Group Corporate Affairs, Tata Council for Community Affairs (TCCI)

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When transnational corporations look at emerging markets, typically, each local piece would expect to learn about the latest technologies available, issues related to scaling up and other core business competencies such corporations are known to have. As for the corporations, investments would be for extended durations, as investments will have to proactively factor in the creation of a slightly bigger social-economic context that will benefit both businesses and communities in the longer run. In terms of sustainable manufacture and delivery, it could mean supply chains are more inclusive, participatory and evolve from the contribution of their neighborhoods. As one penetrates deeper into these markets, local people will look forward to becoming innovative partners more than just be seen as markets. In all, leadership would have to get the wholehearted acceptance wherein one needs to convince oneself and associates to work closely with the people. And, consequently, business goals and models may have to become a bit more explicit about sustainable value creation with a larger purpose to serve, rather than what businesses have traditionally pursued.